We sell diamonds, engagement rings, wedding bands, & fine jewelry direct to the public at wholesale prices. All Diamonds are Natural GIA Certified Elite Ideal Cuts

Your Next Door Jeweler, as seen on TikTok


MicroPave Diamond Hidden Halo Engagement Ring

The 1745 Engagement Ring is our most popular New Addition to our Elite Line.
Custom designed for your diamond choice of any shape And size.
Available in 14kt 18kt White, Rose, and Yellow Gold or Platinum

GIA Certified Diamonds

Emerald Cut With Baguetts Engagement Ring

Looking for something other than a round diamond? All of the diamond cuts we sell are wholesale prices.

Anniversary Rings

Anniversary Rings

With our wholesale diamond prices you'll get a much larger Eternity Ring when it's time to upgrade your original wedding band.
"Keith is truly a "gem!""

Written by Makena McCarroll
Thursday, September 21, 2023
Keith is truly a "gem!"When my fiance told me about his ring process, he spoke very highly of how genuine and knowledgeable Keith is. Keith was not the first person he met with, but he said when he met Keith it became immediately clear that Keith was who he would buy from. He appreciated that Keith was not at all pushy, but was passionate about his work and determined to find the perfect stone for us. I have not stopped smiling or looking at my ring since the day my fiance proposed.Aside from the ring itself, another special part of our engagement weekend was the joyful and kind email Keith wrote to congratulate & wish us happiness together.About a week after the proposal, I got to meet Keith myself! What a pleasure - he had so many great tips about cleaning the ring (even has a published article on this) & keeping the ring safe. I am alr...read more
"He found a diamond that exceeded my expectations."

Written by Brad S.
Monday, September 18, 2023
No time to read reviews? Trust Keith. You're in good hands.Have a moment? Keith's been in this industry a long time. He's also an incredibly down to earth person, and a no-nonsense straight shooter. Ignore all of the "do you want a good deal?" guys on the street on 47th while you make your way to Keith. He won't let you make a mistake on a bad deal.My family met Keith through family friends, and I decided to ask Keith (among other diamond dealers) to help with my now-fiancé's engagement ring. Keith gave me the diamond education I was sorely lacking, with zero pressure to go through him in the end. Still, he showed me the best diamonds out of the several places I went.When I was hemming and hawing, asking about different diamonds, he gave honest feedback, even dissuading me from more expensive diamonds that he thought weren't worth the pr...read more
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